
The House
Nouvel Amour is a Parisian brand of high fashion jewelry.
Since 2007, the house has been introducing you to its world, oscillating between breathtaking glamour and pure elegance.
Audacity, creation, dream…
Nouvel Amour invites you to travel thanks to the diversity of its collections, their timelessness and offers the opportunity to personalize and reinterpret jewelry that suits you.
Each piece of jewelry to personalize tells the story of an important moment in your life, a sweet word, a meeting, a birth...
Medals engraved with emblematic messages are like endless letters that resonate like echoes in everyone's life.


Authenticity and Beliefs
Jewelry imbued with strong and authentic values, creating a unique bond with each customer.


Custom Jewelry
Transform every piece of jewelry into a treasured keepsake with our unique personalization options.


Parisian Know-How
Jewelry carefully engraved in our Parisian workshop, combining elegance and refinement.

Personalization
Transform every piece of jewelry into a precious memory. At Nouvel Amour, you have the opportunity to engrave your words of love and create unique pieces. Whether it is a medal, a ring or earrings, each piece of jewelry tells your story and symbolizes your important moments.
Offer a gift full of emotion and meaning, engraved in Paris in our workshop.

What materials and stones do we use?
We offer jewelry in 18k gold plated and 925 silver.
Our silver jewelry is crafted from 925/000 silver, or 925g of pure silver per 1000g of alloy. Committed to quality, we use a higher percentage of silver than legal requirements. Furthermore, over 80% of the silver we use comes from recycled sources, reducing the environmental impact of our production.
To prevent natural oxidation, our non-jeweled jewelry is passivated or coated with rhodium. This precious metal, belonging to the same family as platinum, is known for its protective properties against oxidation.
Our 18-karat gold-plated jewelry is made from a brass base, free of lead, nickel, and cadmium, ensuring its hypoallergenic nature. The thickness of the gold deposited is at least 3 microns, with no dispersion tolerance, in accordance with French standards.
To ensure better durability over time, we use exclusively 750/000 gold (18 carats) for plating, with a finishing layer of 980/000 gold which protects against oxidation.
We also offer jewelry adorned with zircons, reconstituted quartz, and semi-precious stones such as malachite, onyx, moonstone, turquoise, ruby, and agate.
Finally, all of the gold used for our jewelry comes from recycling, thus minimizing the impact on natural resources.

The shop
The Nouvel Amour boutique is located in the heart of the Marais in Paris.
By pushing open the door of our boutique, you will immediately be transported to another time, where elegance and refinement are the key words.
Our vintage-style boutique is a true showcase for our collections, where each piece tells a unique and precious story.
Our team of enthusiasts will be happy to guide you and share with you the secrets and anecdotes surrounding each of our pieces.
Whether you are looking for a piece of jewelry for a special occasion or simply for pleasure, you will find timeless creations with us that will delight your heart.
THEY TALK ABOUT US



